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NEWSCASTSTUDIO.COM
Dot Group: Technology is meant to facil-
itate jobs and automate a lot of the mun-
dane activities, so that employees can be
freed up to work on more complex or cre-
ative tasks. Technology must shrink the
skill gap rather than widen it in order for
businesses to make the most out of their
technological investments. Many technol-
ogies, especially within AI, are focused on
the user, thus designed to work alongside
the colleague, rather than instead of them,
helping businesses to scale and truly make
the most of their AI investments.
How can broadcasters prepare their
workforce for these new tools and
technologies?
Peyton Thomas, product manager,
Panasonic Connect: Broadcasters can
prepare their workforce for new tools and
technologies by adopting software-de-
fined platforms and new transport pro-
tocols like ST2110 today. The industry is
moving to network-based solutions and
broadcasters should start implementing
these emerging solutions from manufac-
turers and the AI technology will closely
follow in development.
Bob Caniglia: Promoting continuous ed-
ucation ensures teams can keep pace with
technological advances and the latest up-
dates, building confidence and expertise
in adopting these solutions. Additionally,
encouraging a mindset of innovation and
adaptability empowers staff to creatively
leverage new tools, enhancing produc-
tion quality and efficiency as new products
come to the market.
Jordan Thomas, marketing manager,
QuickLink: The most effective way to pre-
pare workforces for new tools and tech-
nologies is to provide hands-on training
with platforms, highlighting how these
tools streamline the efficiency of often
mundane and difficult tasks. At QuickLink,
we are committed to providing up-to-date
information on the QuickLink Knowledge
Base and University tools — available 24/7
for broadcasters to fully prepare, train and
educate workforces.
Steve Taylor, chief product and tech-
nology officer, Vizrt: Building awareness
and trust is important for any new technol-
ogy or tool. There is a lot of hype about AI
replacing nearly every human in the cre-
ative workflow, and that naturally makes
people nervous or defensive. Seeing it as
more of an enabler, or “time generator”
— speeding up the less interesting or re-
petitive parts of the creative process and
leaving the content creator to focus on the
compelling storytelling — is a more pos-
itive way of looking at how it can benefit
teams in broadcast.
How will AI and other emerging
technologies further impact jobs in the
industry?
Jordan Thomas: While some roles may
become redundant due to advancements
in AI, new opportunities will emerge in ar-
eas like AI management, content optimiza-
tion, data analytics and virtual production.
Platforms like QuickLink StudioEdge and
StudioPro are already reshaping the skills
broadcasters need for the future.
Noa Magrisso, AI developer, TAG Video
Systems: AI and emerging technologies
will reshape broadcasting roles, shifting
the focus from manual tasks to strategic
expertise in AI tools. By automating repet-
itive tasks like transcription, AI frees pro-
fessionals to concentrate on creativity and
strategy, while also leading to the emer-
gence of new, specialized roles, such as
AI operators and machine learning engi-
neers. This shift necessitates adaptability
and ongoing skill development to ensure
professionals can effectively develop and
implement AI solutions.
Simon Parkinson: Whilst there is hesi-
tation around AI impacting the job market,
the reality is that there will be a shift in the
job market that will result in new jobs be-
ing created within the information sector.
According to the World Economic Forum,
by 2025, it is expected that 85 million jobs
may be displaced by automation, as well
as the creation of 97 million new jobs, with
data and AI, content creation and cloud
computing as a large portion of those job
creations. As media continues to be con-
sumed through different channels, the
most popular at the moment being short-
form content, the potential for AI-powered
enhancements creates more promise for
the industry rather than concern.
What are the training and development
strategies for staff in adopting new
technologies?
Kathy Klinger, CMO, Brightcove: Busi-
nesses must invest strategically in both
technology and talent. Developing a ro-
bust data infrastructure is essential, as
high-quality, diverse datasets enable AI
to generate relevant and ethical content
tailored to audience needs. Organizations
should also cultivate a culture of contin-
uous learning, equipping teams with the
skills to use AI tools effectively while un-
derstanding the ethical implications and
regulatory frameworks that govern their
use.
What are the biggest barriers to
adopting AI in broadcast production?
Siddarth Gupta, principal engineer, In-
terra Systems: Adopting AI in broadcast
production often requires extensive in-
frastructure and specialized talent, both
of which drive up implementation costs.
Models trained on limited or non-rep-
resentative data can often struggle with
real-time scenarios, leading to out-of-dis-
tribution (OOD) errors. These compound-
ing technical and financial hurdles have
forced broadcasters to rigorously scruti-
nize and justify their potential ROI before
committing to AI implementation.
Yang Cai, CEO and president, Visua-
lOn: The biggest barriers to adopting AI
in broadcast production include high im-
plementation costs, the complexity of in-
tegrating AI with existing workflows, and
a lack of technical expertise among staff.
Additionally, concerns about data privacy,
reliability, and resistance to change within
organizations can hinder adoption. Over-
coming these challenges requires invest-
ment in training, infrastructure, and build-
ing trust in AI solutions.
Kathy Klinger: Ensuring quality and au-
thenticity remains a challenge, as AI lacks
the nuanced understanding and emotional
depth of human creators. Ethical and legal
concerns, including intellectual property,
data privacy, and bias, further complicate
its adoption, particularly in news and fact-
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Continued from previous page
Promoting continuous
education ensures teams
can keep pace with
technological advances
and the latest updates,
building confidence and
expertise in adopting
these solutions.