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user personalisation, expect an increase
in virtualized production environments
where teams work seamlessly across dif-
ferent geographies.
NextGen TV
The transition to ATSC 3.0 (NextGen
TV) will continue, bringing higher-resolu-
tion video, improved audio quality, and en-
hanced interactivity to over-the-air broad-
casts. Personalized content delivery and
advanced emergency alert systems will
improve viewer experiences. Broadcast-
ers will explore new business models, such
as interactive advertising and subscrip-
tion-based local channels.
Efficiency and workflow
AI and machine learning will drive effi-
ciency across the media production pipe-
line, automating repetitive tasks such as
metadata tagging, asset management, and
video indexing. Cloud-based collaboration
tools will optimize team workflows, en-
abling faster turnaround times. Sustainabil-
ity will also become a key focus, with media
companies adopting greener production
practices and reducing carbon footprints.
Efficiency means you need to know what
bandwidth is necessary for providing the
best quality per consumer.
Virtual production
Virtual production techniques, utilizing
LED walls and real-time rendering engines,
will continue to replace traditional green
screen methods. These technologies will
reduce production costs while offering
greater creative flexibility. Expect to see
more high-quality, immersive storytelling
enabled by advancements in Unreal En-
gine, real-time motion capture, and AI-driv-
en scene generation.
The age of AI-powered media
The media industry in 2025 will be de-
fined by innovation, personalization, and
efficiency. As AI and cloud technologies
continue to mature, they will shape the fu-
ture of content creation, distribution, and
monetization. Companies that embrace
these trends will gain a competitive edge in
an increasingly dynamic media landscape.
Till Sudworth is head of video BU and
a member of the Management Board of
NPAW. With almost two decades of expe-
rience working within the TV and media
ecosystem, Till understands the needs of
the different customer groups in the space
— from broadcasters to telecom operators.
He is an expert in implementing business
models to improve B2B and B2C customer
development and boost customer satis-
faction, upselling rates, and churn preven-
tion, both in the TV and SaaS industries.
Till Sudworth is head of video BU and
a member of the Management Board
of NPAW. With almost two decades of
experience working within the TV and
media ecosystem, Till understands the
needs of the different customer groups in
the space — from broadcasters to telecom
operators. He is an expert in implementing
business models to improve B2B and
B2C customer development and boost
customer satisfaction, upselling rates, and
churn prevention, both in the TV and SaaS
industries.
Continued from previous page
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