NAB Show 2026 Preview – Professional Essentials Guide

16 NCS | NEWSCASTSTUDIO.COM

toward software-defined workflows that

allow them to scale production, reach new

distribution partners and respond much

more quickly to changing audience de-

mand.”

What is different this time

The first C-band repack was financially

and technically manageable. The auction,

completed in early 2021, raised $81.17 bil-

lion from wireless carriers including Veri-

zon and AT&T. Part of that windfall funded

$3 billion in relocation costs for program-

mers and incumbent earth station opera-

tors, covering new encoders and integrat-

ed receiver/decoders, as well as filters to

eliminate interference from 5G signals. An

additional $9.3 billion in accelerated relo-

cation payments to satellite operators —

SES and Intelsat, which have since merged

— is widely credited with completing the

spectrum-clearing process more than two

years ahead of its original December 2025

deadline.

Broadcasters managed that transition

by replacing legacy MPEG-4 encoders

with more efficient HEVC gear, adopting

advanced modulation technology and

compressing more programming into less

spectrum. The capital expenditure was

reimbursable. The second transition does

not offer the same path.

No amount of encoding efficiency will

sustain current distribution loads if the

upper end of the auction range is real-

ized. Some broadcasters will have to move

off the C-band entirely, and the financial

model will shift with them. Where the first

transition was largely a capital investment,

new hardware with a defined, reimburs-

able cost, the second involves ongoing

operational expenses for managed IP de-

livery services, occasional Ku-band capac-

ity and wireless backup links. Reimburse-

ment for operating expenses is expected

to be more complicated and harder to ob-

tain than the hardware reimbursements

that covered the first transition.

The

urgency

is

sharpening

deci-

sion-making that might otherwise move

slowly.

“The well-known satellite distribution

method using C-band frequencies simply

won’t be a viable long-term option, and

2026 is the year when broadcasters need

to shift to alternative models,” said Roger

Franklin, chief strategy officer at LTN.

“The FCC’s upcoming C-band decisions

will intensify pressure to simplify distribu-

tion architectures and accelerate the shift

toward end-to-end IP workflows,” said

Alan Young, vice president of strategic

business development at Zixi. “The oppor-

tunity is to rebuild distribution around sys-

tems that deliver reliability, transparency,

and scalability without adding complexity.”

Hybrid as the working answer

No major broadcaster is currently plan-

ning a clean switch from C-band to a single

replacement. The working model is hybrid:

combining two or more delivery paths to

replicate the reliability that C-band has his-

torically provided.

Ku-band satellite is the most direct sub-

stitute, sharing the same basic infrastruc-

ture and operational familiarity.

NBC is currently the only major broad-

cast network using Ku-band as its primary

distribution path, maintaining C-band as a

backup, a real-world data point for an ap-

proach other networks are now evaluating.

But Ku-band is susceptible to rain fade, sig-

nal loss in heavy weather, which limits its

viability as a standalone replacement for

mission-critical distribution. Cross-strap-

ping technology, which allows a satellite

to receive a C-band uplink and retransmit

it as a Ku-band downlink, offers a practical

bridge for broadcasters who want to avoid

modifying their existing uplink facilities.

SES has new satellites with that capability in

development.

One capability that IP has not fully repli-

cated is what broadcasters call determin-

istic switching — the ability for a network to

simultaneously cue hundreds of affiliates to

cut to local programming at the exact same

moment. It is a specific operational require-

ment for live network television that C-band

satellite handles reliably and that any re-

placement architecture needs to account

for.

IP terrestrial delivery has been gaining

ground as the costs of managed networks

have declined and real-world deployments

have addressed reliability concerns.

Several major networks, such as the

Tennis Channel, TelevisaUnivision, MSG

Networks and Scripps, have already tran-

sitioned primary linear feeds to managed

IP distribution in advance of the spectrum

transition. The challenge is not perfor-

mance in major markets but reaching every

affiliate a network needs to serve, including

those in smaller markets with limited or

non-diverse internet connectivity.

Physical path diversity is a related con-

cern.

Most stations are served by a single fiber

duct regardless of how many internet ser-

vice providers they use, meaning a severed

cable can take down multiple redundant

IP paths simultaneously. A wireless back-

up, Ku-band, 5G or low earth orbit satel-

lite, provides the physical separation that

purely terrestrial IP cannot. The emerging

consensus is that full reliability for primary

program distribution requires at least two

delivery technologies, providing both net-

work and physical diversity.

“Broadcasters want to reduce tech debt

and operate hybrid infrastructure with

far more predictability, which makes soft-

ware-defined, verifiable IP delivery increas-

ingly attractive,” Young said.

Format requirements

and the operational case for IP

The transition away from C-band coin-

cides with growing demand for higher-qual-

ity distribution formats. IP-based infra-

structure offers capacity advantages over

satellite multiplexes that are relevant to

broadcasters planning for next-generation

feeds.

“Broadcasters will be required to distrib-

ute different versions of individual chan-

nels, with the most popular being 1080p60

HDR — offering twice as many video frames

per second as HD, and significantly bet-

ter color gradients and contrast,” Franklin

said. “These will be distributed to affiliates,

especially virtual pay-TV services like You-

Tube TV and Hulu, using terrestrial, broad-

cast-grade IP that supports a far higher ca-

pacity than satellite.”

The transition also creates an opportu-

nity to shed infrastructure complexity that

has accumulated over decades of satel-

lite-based distribution.

“Part of the simplification will be moving

to IP — using transport stream over internet

protocol technologies, and shedding com-

plicated legacy ground infrastructure, such

as satellite antennas, outdoor cabling, pow-

er, heaters, snow clearance procedures,

physical real estate, muxes, conditional ac-

cess systems and amplifiers,” Franklin said.

“Broadcasters are moving beyond simply

replacing satellite circuits with IP transport,”

said Marc Aldrich, chief executive of Zixi.

“They are rebuilding live operations around

flexible, cloud-based workflows that allow

them to scale events, reach new distribu-

tion partners and maintain broadcast-grade

reliability across global networks.”

IP delivery and the protocol layer

It is worth drawing a clear distinction be-

tween IP terrestrial delivery as a distribu-

tion model and the transport protocols that

make it viable. They are related but not the

same thing.

IP terrestrial delivery, whether over man-

aged networks or the public internet, is what

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