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NEWSCASTSTUDIO.COM
Historically, the post-production world
has focused on pushing individual files
to where they need to be. But for true ef-
ficiency, workflows must be designed
around the project as a whole. When the
project becomes the atomic unit of work-
flow management, everything else — file
organization, collaboration, and archiving
— begins to fall into place.
What are the benefits?
1. THE GREAT ROUND-UP: FILE
ORGANIZATION AND ACCESSIBILITY
A collaboration framework centraliz-
es content, preventing media from being
scattered across cameras, desktops, and
external drives. A structured system au-
tomatically directs all project files to a
shared workspace. A solution that can find
unmanaged assets quickly identifies mis-
placed files and automatically brings them
into the designated project structure,
eliminating those dreaded “media offline”
errors.
2. THE TRAIL DRIVE: COLLABORATION
WITHOUT SILOS
With a project framework in place,
teams and freelancers can collaborate
seamlessly from anywhere without the
need for separate upload or download
processes. Project-based access control
ensures everyone has access to exactly
what they need — no more, no less — elim-
inating silos while safeguarding sensitive
client content.
3. THE TOWN CLOCK:
FASTER TURNAROUNDS
Automation is a game-changer in reduc-
ing the legwork of setting up workspac-
es or assigning access. A collaboration
framework can automatically set up proj-
ect structures based on templates, saving
media managers hours of redundant work
and giving editors more time to focus on
creative tasks. Furthermore, this frame-
work can be integrated with upstream re-
source management tools for automation,
or downstream playout or orchestration
tools. Thus the value to the organization is
dramatically increased.
4. THE BANK VAULT:
COST CONTROL
Cloud storage is a fantastic resource,
but when left unchecked, costs can spiral
out of control. A collaboration framework
provides visibility into storage usage and
tools to easily archive or delete projects
no longer in use. By streamlining how me-
dia is stored and accessed, organizations
avoid paying for waste.
5. THE NEW FRONTIER: NO MORE
DUPLICATES
Editors are known for making dozens
of copies of a piece of content so that they
can work across multiple projects, leading
to wasted storage space and, you guessed
it, more chaos! With a proactive collabo-
ration framework that seamlessly detects
duplicates without interrupting creative
workflows, significant savings in both stor-
age and costs can be achieved. Arsenal
Football Club successfully recovered 90
TB of storage space — equivalent to near-
ly ten months of their average usage — by
adopting innovative post-production man-
agement technology.
6. NO OUTLAWS ALLOWED: CONTENT
SECURITY
You can’t protect what you can’t
track. By consolidating media into a
centralized, secure environment, col-
laboration frameworks reduce the risk
of unauthorized access. This is espe-
cially critical when working with ex-
ternal
collaborators
or
freelancers.
The road ahead
In today’s competitive industry land-
scape, conversations at major trade shows
have increasingly focused on the impor-
tance of enhancing efficiency and stream-
lining workflows to maintain an edge. This
year’s NAB Show will be no exception.
Yes, the future of post-production will
likely be tied to the inevitable AI/ML/Ge-
nAI-driven processes, but even the smart-
est tools won’t solve the chaos of post-pro-
duction without a foundational framework.
If we can encourage organizations to think
less about the tech-driven part of “how to
do post-production” and more about “how
to organize post-production,” the benefits
will be staggering.
For teams stuck in chaos and operating
with a “Wild West” mentality, it may be
time to adopt a collaboration framework.
This could be the key to bringing struc-
ture and order to your post-production
process. After all, with efficiency comes
better creativity — and ultimately, better
content.
Derek Barrilleaux is the CEO of Projective
and a thought leader in post-production
innovation. Derek’s work focuses on
driving more streamlined, collaborative
workflows in media and entertainment.
Continued from previous page
When the project becomes the atomic unit
of workflow management, everything else —
file organization, collaboration and archiving —
begins to fall into place.