NEWSCASTSTUDIO.COM
NEWSCASTSTUDIO.COM
NAVIGATING THE FUTURE
OF BROADCASTING
MICHAEL P. HILL
Founder and Publisher
DAK DILLON
Editor in Chief
JACOB BILLINGSLEY
Features Editor
Copyright © 2025 NewscastStudio, an HD
Media Ventures LLC company. All rights
reserved.
NewscastStudio,
The
trade
publication for broadcast production and
related marks and trade dress are marks
of NewscastStudio. The claims made in
this publication are those of the individual
manufacturer or developer. This publication
does not guarantee the accuracy of any
claims made about a product or service
and any such use of a product or service
is governed by the business relationship
between the end-user and manufacturer or
developer. Statements and opinions made
in this publication are those of the person
or organization they are attributed to and
do not necessarily represent the opinions
of the publishers or other organizations
featured in this publication. This publication
may contain content that is provided and
published as part of a paid advertising
relationship between the publisher and
the organizations featured. Some product
reviews may have been written based on
complimentary review units provided by
the manufacturer or developer. These units
may be retained by NewscastStudio. Some
photos in this publication may be file or
stock photography and not depict specific
products, individuals or companies.
ADVERTISING SALES
advertising@newscaststudio.com
NewscastStudio ofers a wide variety of
partnerships for companies and organizations
to reach decision-makers in television
production roles around the world, including
advertising and advertorial in future
installments of this publication
Banner advertising on NewscastStudio.com
Email newsletter advertising
Sponsored email blasts
Sponsored partner content
Press release publication
For details, email our advertising sales team
at advertising@newscaststudio.com
By DAK DILLON
Editor in chief, NewscastStudio
As the broadcast industry
prepares to gather for the NAB
Show this April, professionals
face a landscape in flux, driv-
en by technological advance-
ments, shifting viewer prefer-
ences and financial pressures.
The annual trade show will
showcase
how
traditional
broadcasters and streaming platforms are
adapting to profound changes across con-
tent creation, distribution and monetiza-
tion.
But this year’s event will also look a bit
diferent – with many skipping the show
floor due to travel advisories and economic
uncertainty.
Produced by the National Association of
Broadcasters, the event is the industry’s
premier marketplace for technology and at-
tracts professionals from across the global
media ecosystem. This year’s show arrives
as companies navigate com-
peting priorities: embracing
innovation while controlling
costs, expanding content ofer-
ings while maintaining quality
and
developing
sustainable
business models in an increas-
ingly fragmented environment.
“Revenue isn’t growing as
fast as it used to, and costs
are rising,” said Steve Reyn-
olds, chief executive ofcer of
Imagine Communications. “The shift to-
ward multiplatform distribution has intro-
duced new expenses, as companies must
now produce, format, and manage content
across broadcast, streaming, direct-to-con-
sumer, and mobile services.”
This financial reality underpins many
conversations across the industry, driving a
push for workflow consolidation and oper-
ational efciency.
According to Reynolds, early approach-
es to streaming often involved separate
production chains for diferent platforms,
“resulting in redundant expenses without
driving additional revenue. Now, the focus
is on eliminating these inefciencies by uni-
fying production workflows.”
The monetization landscape has shift-
ed as traditional broadcast models face
disruption from streaming services and
evolving consumer preferences. Industry
leaders are reimagining revenue strategies
to maintain profitability while meeting audi-
ence expectations across increasingly frag-
mented distribution channels.
“A fundamental shift in viewing habits
has led to a paradigm change in moneti-
zation,” Reynolds noted. “While traditional
broadcast remains viable, the rise of linear
streaming and on-demand platforms has
reshaped how audiences consume content.
This shift has fragmented the audience,
making it increasingly challenging for ad-
vertisers to reach consumers efectively.”
Continued on next page
OVERVIEW
NAB PREVIEW
Image and cover images courtesy of the Las Vegas News Bureau and NAB Show
DILLON
NEWSCASTSTUDIO.COM