NEWSCASTSTUDIO.COM
By DAK DILLON
Editor in chief, NewscastStudio
As the broadcast industry
prepares to gather for the NAB
Show this April, professionals
face a landscape in flux, driv-
en by technological advance-
ments, shifting viewer prefer-
ences and financial pressures.
The annual trade show will
showcase
how
traditional
broadcasters and streaming platforms are
adapting to profound changes across con-
tent creation, distribution and monetiza-
tion.
But this year’s event will also look a bit
different – with many skipping the show
floor due to travel advisories and economic
uncertainty.
Produced by the National Association of
Broadcasters, the event is the industry’s
premier marketplace for technology and at-
tracts professionals from across the global
media ecosystem. This year’s show arrives
as companies navigate com-
peting priorities: embracing
innovation while controlling
costs, expanding content offer-
ings while maintaining quality
and
developing
sustainable
business models in an increas-
ingly fragmented environment.
“Revenue isn’t growing as
fast as it used to, and costs
are rising,” said Steve Reyn-
olds, chief executive officer of
Imagine Communications. “The shift to-
ward multiplatform distribution has intro-
duced new expenses, as companies must
now produce, format, and manage content
across broadcast, streaming, direct-to-con-
sumer, and mobile services.”
This financial reality underpins many
conversations across the industry, driving a
push for workflow consolidation and oper-
ational efficiency.
According to Reynolds, early approach-
es to streaming often involved separate
production chains for different platforms,
“resulting in redundant expenses without
driving additional revenue. Now, the focus
is on eliminating these inefficiencies by uni-
fying production workflows.”
The monetization landscape has shift-
ed as traditional broadcast models face
disruption from streaming services and
evolving consumer preferences. Industry
leaders are reimagining revenue strategies
to maintain profitability while meeting audi-
ence expectations across increasingly frag-
mented distribution channels.
“A fundamental shift in viewing habits
has led to a paradigm change in moneti-
zation,” Reynolds noted. “While traditional
broadcast remains viable, the rise of linear
streaming and on-demand platforms has
reshaped how audiences consume content.
This shift has fragmented the audience,
making it increasingly challenging for ad-
vertisers to reach consumers effectively.”
Continued on next page
OVERVIEW
NAB PREVIEW
Image and cover images courtesy of the Las Vegas News Bureau and NAB Show
DILLON
NEWSCASTSTUDIO.COM