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NEWSCASTSTUDIO.COM
By GEOFF STEDMAN
Chief Marketing Officer, SDVI
The media and entertainment industry
is built on connections between content,
technology, and the people who bring
stories to life. Those connections don’t
happen by accident. They are founded
on
thoughtful
partnerships and
smart
systems
integration
that
turn
individual
tools into power-
ful workflows.
Because no sin-
gle vendor can
provide
every-
thing a media or-
ganization needs,
integration
of
best-of-breed ap-
plications under-
pinned by strong
partnerships is essential.
Connection at the system and organi-
zational level makes it possible to create
a network of solutions that work together
to drive innovation, enable greater effi-
ciencies, and facilitate future growth.
The power of partnership
No media organization operates in iso-
lation, especially with technology evolv-
ing rapidly and operational needs con-
tinuously shifting. Modern media supply
chains depend on a diverse ecosystem of
solutions, and true value emerges when
these solutions work together in harmo-
ny. Deep partnerships among technology
providers help to ensure that the media
supply chain management can draw on
a wide array of integrated tools, whether
for transcoding, QC, AI/ML processing,
storage, or any other critical workflow
component. When vendors collaborate
to bring shared customers more powerful
and efficient solutions, they can stream-
line deployment, reduce complexity, and
reduce the burden of managing technical
infrastructure.
In addition to removing friction from
technology integrations, thoughtful part-
nerships foster collaboration in deliver-
ing solutions optimized for real-world
industry challenges. Through strategic al-
liances, partners can be more effective in
working together to solve their custom-
ers’ challenges. They can help customers
to stay ahead of the curve, adapting read-
ily as new formats, distribution channels,
and business models emerge.
Smart system integration
Media organizations work with com-
plex data and intricate workflows. The
best-run facilities integrate their key sys-
tems with media supply chain manage-
ment so that data from rights, scheduling,
playout, and other systems can help to
drive supply chain processes. And a crit-
ical element of smart system integration
is ensuring that the right data can flow
smoothly between systems.
As good as they may be on their own,
best-of-breed applications, or tools, are
most useful if they interoperate faultless-
ly with other such applications. When sys-
tem integration is a priority, every com-
ponent in a media supply chain functions
as part of a unified workflow. Integration
incorporates these individual tools into a
cohesive, intelligent system that operates
more efficiently.
When media organizations move away
from siloed operations or disparate is-
lands of functionality, they can largely
leave behind custom engineering or one-
off integrations.
With the right media supply chain man-
Creating strong connections between
vendors crucial in broadcast efficiency
STEDMAN
NAB SHOW PERSPECTIVES
Continued on next page
Because no single vendor can provide everything
a media organization needs, integration
of best-of-breed applications underpinned
by strong partnerships is essential.