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agement platform, they can apply dynam-
ic resource management to configure
and optimize their supply chains without
extensive development effort. They can
connect applications and automate pro-
cesses to reduce operational overhead,
accelerate content preparation, and im-
prove overall agility. Smart integration
not only simplifies supply chain manage-
ment but also opens the door to new ca-
pabilities.
Why connection matters
so much now
In an industry that never stands still, the
ability to connect technologies, teams,
and processes — whether internally or
across industry partners — is a competi-
tive advantage. While the right partner-
ships ensure access to best-in-class solu-
tions, intelligent integration transforms
those solutions into a well-orchestrated
system.
Bridges between applications, between
companies, and between people make it
easier for media organizations to focus
on what they do best. With strong con-
nections across operations and organiza-
tions, they can unlock greater value from
the media supply chain and raise the bar
for delivering outstanding content experi-
ences.
Geoff Stedman is the chief marketing
officer for SDVI, where he leads all aspects
of marketing and helps drive the company’s
go-to-market strategies. Stedman has a
diverse technology marketing background,
both with enterprise technology and in the
media & entertainment market, and he has
spent most of the past 20 years promoting
advanced technologies that help transform
media workflows. An aspiring woodworker
and cook, Stedman will often be found in
his workshop or the kitchen when not at his
work desk. Stedman holds a M.B.A. from
The Wharton School at the University of
Pennsylvania.
Continued from previous page
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