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As broadcasters and content creators
prepare to gather at the NAB Show in Las
Vegas (April 5-9, 2025), remote production
continues to revolutionize how live events
are covered, enabling geographically dis-
persed teams to create content without
everyone being on-site.
The COVID-19 pandemic accelerated
what was already emerging, forcing pro-
duction teams to adapt quickly to remote
workflows.
Now, five years later, what began as a
necessity has evolved into a strategic ad-
vantage for many organizations. Remote
and cloud production has moved beyond
merely a contingency plan to become a
cornerstone of modern broadcast opera-
tions.
As broadcasters and content creators
prepare to gather at the NAB Show, the on-
going modernize of production workflows
through remote and cloud-based solutions
will be showcased across the show floor.
Decentralized teams redefine live
event coverage
Remote
production
fundamentally
changes the logistics of how live events
are covered, moving key personnel and
equipment away from event locations.
“Remote and cloud-based production
and distribution are redefining live event
coverage,” said Rob Szabó-Rowe, global
head of engineering and product manage-
ment at Tata Communications. “Tradition-
al on-site production models are giving
way to off-site centralized and distributed
workflows, allowing content owners and
rightsholders to boost efficiency, cutting
down on travel for talent and crews and
the shipping of equipment.”
This distributed approach changes the
economics of broadcasting events, en-
abling smaller leagues to create content at
scale.
“These approaches not only cut costs
but also enable production teams to cov-
er multiple events in the same day without
increasing resources. And the ability to tap
into top-tier production talent from any-
where is proving to be a game-changer,”
Szabó-Rowe added.
These decentralized productions en-
able more flexible allocation of resourc-
es, allowing broadcasters to consolidate
equipment and talent in central hubs that
can service multiple productions or sport-
ing events.
“No longer constrained by geographic
limitations, media organizations can now
leverage talent, equipment and events
spread across various locations, leading
wmodel,” said Kris Alexander, vice presi-
dent of product and industry marketing at
Zixi.
This approach was demonstrated effec-
tively during major sporting events in re-
cent years.
“Last summer in Paris we saw a re-
al-world proof of concept,” said Steve
Reynolds, chief executive officer of Imag-
ine Communications. “Traditionally, live
production required sending IP streams
to the cloud as an intermediary, then re-
turning them to the ground for broadcast.
What Paris proved is that this step is not
always necessary.”
Compelling economic and
operational advantages
The economic benefits of remote pro-
duction have become increasingly appar-
ent as the technology matures and more
organizations implement these workflows.
“The need for flexibility and scalability
in content creation has never been great-
er, as broadcasters and production teams
look for ways to streamline operations
and reduce costs,” said Richard Rees,
CEO of QuickLink. “The ability to produce
high-quality content from anywhere in
the world, without the need for extensive
on-premises infrastructure, is a compel-
ling advantage.”
Beyond simple cost reduction, remote
production enables coverage of events
that might otherwise be financially im-
practical.
“The conversation around remote pro-
duction is always a major draw for our cus-
tomers, especially for live events, sports
and streaming content creators,” said Alex
Ferris, senior director of solutions, engi-
Remote production opens new
opportunities to broadcasters
Continued on next page
REMOTE PRODUCTION
NAB PREVIEW