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neering and enablement at LucidLink. “For
streamers and vloggers, the speed of ide-
ation to delivery is crucial.”
Connectivity and collaboration
advances
For remote production to grow, robust
connectivity and collaboration tools are es-
sential.
“With advancements in connectivity and
ultra-low latency solutions, content cre-
ators can work together in real time, ensur-
ing smooth and efficient production pipe-
lines,” said Rees. “The increasing adoption
of 5G and enhanced broadband networks
further supports these remote capabilities,
making high-quality live production possi-
ble from virtually any location.”
These connectivity improvements en-
able new approaches to traditionally on-
site roles.
“A great example of a live sports use case
is leveraging cloud technology for remote
commentary, especially for multi-language
broadcasts – adding commentators from
anywhere in the world to expand language
coverage without requiring them to be on-
site,” said Szabó-Rowe. “This feeds into the
broader trend of globalizing the coverage
of live sports events.”
Remote production is only
growing
Industry data suggests remote produc-
tion is becoming standard practice across
various content types.
“I will be watching out for evidence that
increasingly premium content is being
produced using these new tools in North
America, as I’ve already seen happening
in Europe,” said Andy Hooper, senior vice
president of live products at Ateliere Cre-
ative Technologies.
Recent
high-profile
implementations
suggest the approach is scaling effectively.
“In the last year alone, we’ve seen re-
cord-setting achievements for streaming
live events through digital platforms,” said
Ian McPherson, global M&E business de-
velopment for media supply chain and gen-
erative AI at Amazon Web Services. “Pea-
cock streamed 23.5 billion minutes of Paris
Olympics coverage. The Jake Paul vs Mike
Tyson boxing match on Netflix attracted 65
million concurrent viewers, including 108
million total viewers globally.”
Challenges in remote production
Despite its benefits, remote production
introduces new challenges that teams must
overcome.
“The rise in remote workflows has also
kickstarted a rising concern for security
among content providers, with many look-
ing for ways to ensure reliability in their
cloud-based workflows while also keeping
flexibility and scalability at the forefront,”
noted Martins Magone, CTO of Veset.
Reliability and redundancy become even
more critical when teams aren’t physically
co-located.
“Finding the right balance between cloud
and on-premises workflows remains a key
focus as companies look for the most effi-
cient and effective production models,” said
Simon Hawkings, director of sales strategy
and business acceleration at Ross Video.
Continued from previous page
By LARRY JORDON
Memmber, DGA, PGA
I wasn’t going to attend the
NAB Show this year. There’s
just too much wrong with our
industry: AI is sucking up jobs,
technology is moving in direc-
tions I don’t understand, the
economy is a mess, competi-
tion is increasing worldwide,
and, frankly, life itself feels
overwhelming.
Every press release tries to
describe just how “disruptive”
their great new idea is. I don’t want to be
disrupted. I just want to be employed - in
an industry that I love.
Sigh... It’s just easier to hide under my
pillow. Easier, but that doesn’t fix anything.
We can either fight change or use it as an
opportunity to do things differently. Rath-
er than hide from all this bad news, I need
to understand it. Rumors and hype always
exceed reality. So, what’s real-
ly “real?”
That’s when I realized that
attending the NAB Show in
Las Vegas, this year in particu-
lar, is vital. It showcases what’s
“really real.” In one place, we
can talk with the companies
driving change in our industry,
along with those struggling to
keep up. Here we can sepa-
rate facts from overwhelming
hype.
By wandering the halls of
the show, I can learn whether
that latest break-through technology is po-
tentially useful or just smoke-and-mirrors.
Discover what actually works vs. “what
might work at some distant point in the fu-
ture... maybe.”
Any trade show offers a chance to meet
old friends. But in today’s world, we need
to go beyond our normal boundaries and
make new friends. Meet new clients. Ex-
pand our skills. Discover exciting new cor-
ners of media that we never knew existed.
The world is still stressful and our indus-
try is still struggling. But, just as fear of the
dark goes away when we turn on a light,
attending the NAB Show will give me the
chance to learn what’s true, rather than
just fear the rumor.
Attending the show won’t make all the
stress disappear, but it will help me sleep
better at night. And if, like me, you are
looking for reassurance in a rapidly chang-
ing world, well, we can wave to each other
at the show.
Larry Jordan is a member of the DGA,
PGA and a 20-year veteran trainer in
Apple, Adobe and Blackmagic media
products. His website is: LarryJordan.com.
NAB Show 2025 is a reason for hope
during volatile time for our industry
JORDON
NAB PERSPECTIVES
NAB PREVIEW