NEWSCASTSTUDIO.COM
to several major hacks, and there’s a grow-
ing need for secure-by-design solutions.”
The complexity of modern security re-
quirements is driving many broadcasters
toward partnerships with specialized pro-
viders who can manage these challenges.
“Technology on its own doesn’t solve the
challenge of operational complexity,” said
Venugopal Iyengar, chief operating officer
of digital at Planetcast. “Many broadcast-
ers are looking to service providers that
offer not just software, but fully managed,
end-to-end solutions.”
Artificial intelligence has moved be-
yond hype to deliver tangible applications
throughout the media ecosystem. Industry
leaders are focusing on practical AI imple-
mentations that solve real-world challeng-
es while improving efficiency and enhanc-
ing viewer experiences.
“AI has long been a buzzword and while
it continues to be one now, I expect we’ll
see a shift toward more concrete and com-
plete AI applications,” said Julien Signes,
executive vice president of video network
at Synamedia. “I anticipate video service
providers will look for more tangible ben-
efits and new ways to leverage AI to better
improve efficiencies across the video dis-
tribution and delivery ecosystem.”
Media asset management is a major ben-
eficiary of AI implementation, with new ca-
pabilities transforming how organizations
interact with their content libraries.
“We believe AI-driven video discovery
will be at the forefront of the conversations
on media production efficiency and work-
flow at the 2025 NAB Show,” said Frederic
Petipont, CTO and co-founder of Moments
Lab. “Many of Moments Lab’s clients often
share their frustration and struggles with
complex DAM and MAM systems, which
limit their ability to quickly locate and use
content. By using AI video indexing, media
professionals can leverage natural lan-
guage queries to search vast video librar-
ies seamlessly.”
The evolution of content consumption
patterns continues to shape strategic de-
cisions across media and entertainment.
The explosive growth of short-form con-
tent, particularly among younger audienc-
es, represents both a challenge and oppor-
tunity for traditional broadcasters.
“OTT consumption is trending heavily
towards short-form content across all de-
mographics, but with Gen Z in particular
redefining new viewing habits,” said Paul
Pastor, co-founder and chief business offi-
cer at Quickplay. “This change in viewing
behavior requires a strategic reimagining
of audience engagement.”
Recent research by GenZ Insights in
collaboration with Quickplay and Toluna
underscores this change, noting that Gen
Z viewers spend over three hours dai-
ly on short-form platforms compared to
just one hour on streaming and broadcast
combined.
“Today, platforms like TikTok and You-
Tube capture a growing share of eyeballs
across audiences but that doesn’t have to
be the case – with a well-thought out strat-
egy for Shorts, streamers and broadcast-
ers can not only compete, but they can win
the battle for viewers,” Pastor added.
Technical innovation continues to en-
able these expanding content formats and
distribution methods, with compression
technology and format evolution driving
significant change across media work-
flows.
“Growing adoption of JPEG XS for
high-quality,
low-latency
transmission
is perfect for remote production of live
sports,” said Szabó-Rowe. “JPEG XS
enables the transport of SMPTE 2110
streams, which supports the production of
and delivery of higher-resolution video to
meet consumer demand for 4K and HDR
content.”
The transition to IP-based workflows re-
mains a cornerstone of modern broadcast
infrastructure, representing a fundamen-
tal shift from traditional SDI-based sys-
tems to packet-based networks that offer
greater flexibility, scalability, and interop-
erability.
“It’s certainly going to be another big
year for SMPTE 2110, especially as more
of the IP video workflow pieces come to-
gether,” said Abe Abt, senior product con-
sultant at AJA Video Systems. “IP video in
general will be a huge topic, as it simplifies
processes and makes infrastructure more
scalable.”
As the NAB Show approaches, these
interrelated trends in monetization, pro-
duction technology, security, artificial in-
telligence and content formats will shape
conversations among broadcasters, tech-
nology vendors and content creators nav-
igating an increasingly complex media
landscape. The industry’s focus on balanc-
ing innovation with practicality reflects the
fundamental challenges and opportunities
facing media companies today in an envi-
ronment of rapid technological and con-
sumer behavior change.
NEWSCASTSTUDIO.COM